THE BLOG

Experts naturally see the deeper problem.

A copywriter sees that the client needs stronger positioning and consistent marketing. The client believes she needs a new sales page.

A strategist sees tha...

Many entrepreneurs spend weeks designing an offer nobody has been asked to buy.

They decide how many calls it needs, whether to add office hours, which bonuses to include, and where to host the conte...

I see this all the time.

An entrepreneur has developed her offer, built the website, selected a platform, opened a CRM, and planned the delivery.

Then I ask:

“How many sales conversations have you ...